The results of our 25-year study are finally in. Over two decades ago, we took a pair of newborn, identical twins and separated them. We gave Twin A a standard teddy bear to play with in his crib. For Twin B, however, we handed him an Einstein Little Thinker to cuddle up to. We tracked these two unsuspecting children as they grew up. Twin A got only fair grades in school and attended a plumbing trade school. Twin B, though, excelled in his studies and attended Harvard's elite Kennedy School of Government. (Today, Twin A earns twice as much as Twin B as a licensed plumber, but that's besides the point.) This amazing study has proven, once and for all, that surrounding your child with intellectual toys can have a profound and astounding influence. We encourage you to try this experiment on your own with our Einstein Little Thinker.

This adorable, plush Albert stands about 11 inches tall and is dressed in his nerdy sweater and trousers.